Return
Innovation and strategic foresight
Marketing and corporate strategy
Plataform, innovation, and brand stretch for Solan de Cabras
BRIEF:
Ensure the brand’s premium perception beyond the demonization of the category and excessive dependence on asymmetric collaborations.
DEVELOPMENT AND DELIVERABLES:
- Strategic and creative territories
- Brand concepts
- Purpose and commitments
- Role of innovation and pipeline
- Heritage / Legacy