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Marketing and corporate strategy
Strategic inspiration

International engagement for Cupra

Customer: SEAT
Brand: CUPRA
Reach: GLOBAL

BRIEF:

Gather strategic intelligence on key European cities for the brand, identify opportunities, and define how to strategically enhance the brand experience.

DEVELOPMENT AND DELIVERABLES:

  • “City mapping” from Cupra’s perspective
  • Identification of emerging talent
  • Scouting including Meet & Greet
  • Identification of opportunities and entry strategy
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