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Innovation and strategic foresight
Marketing and corporate strategy

Innovation for Codorniu

Customer: RAVENTÓS CODORNIU
Brand: CODORNIU
Reach: GLOBAL

BRIEF:

Create the global premiumization strategy for the wine and cava conglomerate.

DEVELOPMENT AND DELIVERABLES:

  • Brand heritage
  • Brand archetype
  • Portfolio strategy
  • Premium hierarchy
  • Brand strategy
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