Return
Stretegic inspiration and content creation
Connection and narratives for Royal Bliss
BRIEF:
Transform Royal Bliss into a carbonated adult beverage brand beyond tonics, mixers, and ales, merging other company brands into a single brand proposal with a dual-platform strategy (accessible premium and mainstream).
DEVELOPMENT AND DELIVERABLES:
- Strategic and creative territories
- Brand concepts
- Strategic research
- Brand architecture
- Brand positioning
- Brand and product storytelling
- Update of the brand book