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Marketing and corporate strategy
Stretegic inspiration and content creation

Heritage, content, and activation for the 125th anniversary of Mahou San Miguel

Customer: MAHOU SAN MIGUEL
Brand: MAHOU SAN MIGUEL
Reach: GLOBAL

BRIEF:

Build Heritage, create the Big Idea, define and develop content and an activation strategy for the company’s 125th anniversary celebration.

DEVELOPMENT AND DELIVERABLES:

  • Heritage
  • Content strategy and development
  • Activation strategy and plan
  • Strategic stewardship
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