Inspiration and Brand strategy for Puig portfolio

Customer: PUIG

Brand: MASTIGGE AND PRESTIGE BRANDS OF THE COMPANY (CAROLINA HERRERA, NINA RICCI, PACO RABANNE, MASSIMO DUTTI, PACHA, SHAKIRA, ANTONIO BANDERAS, BENETTON, AMONG OTHERS)

Reach: GLOBAL

BRIEF:

Inspire premium and prestige brands through in-depth analysis of trends, aesthetics, semiotics, narratives, and content. Create and enrich specific brand territories.

DEVELOPMENT AND DELIVERABLES:

Brand heritage
Brand territory
Alignment with trends
Training sessions
Aesthetics and semiotics (focused on Beauty and Transgression)
Trend tours and trend safaris
Brand archetype
Mythos & Pathos
Narratives and content