Return
Innovation and strategic foresight
Marketing and corporate strategy
Global brand and innovation platform for Alhambra
BRIEF:
Incorporate Alhambra into the MSM portfolio, transforming a regional mainstream brand into the first Spanish premium beer with global projection.
DEVELOPMENT AND DELIVERABLES:
- Portfolio restructuring
- Brand architecture
- Brand vision on innovation
- Innovation portfolio and conceptualization
- Brand legacy for strategic activation
- Areas of interest and brand point of view
- Strategic activation